Mar 14, 2018 by following in the footsteps of those who have succeeded before you, you can create a focused and effective book marketing plan that will get people snatching up your masterpiece. Nov 20, 2017 as a rule of thumb, its best to start marketing your book around 6 to 12 months before you actually plan to release it to the public. Offer a flagship piece of content on your website such as a mini ebook as an incentive to join your list, then send out a monthly or even weekly newsletter to stay topofmind with your followers. For instance, know your audience is a key principle, no matter what you are selling. Plan tactics and channels to make your content marketing a success. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. Whats the most critical element of a successful book launch. Horans bestselling book, the one page business plan, has sparked a revolution in how corporate america. At any given time, there seem to be 1,000 different ways to market your book. Id love to hear your book launch success stories in the comments. Youll notice that none of these are hard sell methods of marketing. Prepare your book marketing plan and you will realize your book sell like gold. In the sections that follow, im offering a new product launch.
Here are nine social media templates to save you a ton of time and effort theres one for every stage of your social marketing journeyfrom planning and creating content, to publishing posts. The video recording can be sent out and used as a part of the longterm book marketing plan. After years of helping authors build their platforms, and then use those platforms to launch top. Email marketing 101 for authors what do i send to my email list.
Unfortunately the vast majority of startup founders have little to no experience or marketing or managing a marketing budget. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketingwise, for your next launch, whenever it is. Finally, when the dust settles, youre rewarded with a handful of daily sales. Sep 18, 2018 ok, a big chance, unless youre a big name. Book marketing plan the definitive checklist book launch. It is a good way of showcasing your books and yourself as an author. This is similar to the launch that i did for my book relaunch your life. The final part of your marketing plan is to create financial projections. Aug 01, 20 promote and market your book like a master. A simple 10step book launch plan you can easily use to. A launch will build your author business by increasing your email subscribers and social media followers. An outstanding book launch party can attract publicity, engage readers and drive sales.
A good plan helps keep you on track as you take your book to the masses. Marketing a book is a complex part of the overall publishing process and takes proper planning. Apr 09, 20 you dont want anything unrealistic in your book marketing plan. Apart from your title, its the one thing that will get. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Invest the time in your social media marketing to create an interesting presence. I hope theres some left for getting it out to the public. While a simple list might be fine when pitching publishers, a list of marketing tactics is not a marketing plan. A simple 10step book launch plan you can easily use to outrank. Use these sample book marketing plan goals to jumpstart your thinking. The book is educational in that it exposes young children between ages four and seven to different cultural communities in canada.
The books launch is really important to give it sales momentum. If you prefer a pdf version of the marketing plan template, you can download it here. You dedicate a few weekseven monthsto writing the book. One page marketing plan template in powerpoint, word. To develop a fan base that will lead to increased sales of more books in my fiction series. Now you have a clear road map to take you through your book launch. You can send out invitations via email, or you can give them to your friends and family. Which marketing activities seem most likely to produce results. Integrity, authenticity, generosity, social karma 5 book marketing strategy, launching and relaunching.
Because this brief marketing plan is a sample, it does not include all the details found in a typical marketing plan. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. But in reality, the book launch party is more about rewarding yourself for a job well done, a celebration of a goal achieved, rather than a way of marketing and selling your book. A comprehensive guide with templates from vital design maybe you work for a large corporation and have been tasked with developing next years marketing plan, or perhaps you are launching a new startup and need to craft a plan. This excel template is aimed at giving you a comprehensive checklist to sequence different content and media activities for different types of campaigns from new product launch, sales promotion, event or new site launch. This is how to create a prelaunch strategy for your book. Before your book launch, you need a book marketing plan. With your marketing plan template bundle, youll find everything you need to build a great marketing plan. Book launch tools, resources and content to help authors. How to create a written book launch plan author media. Authors dont like book marketing because they think it means telling. A book launch is a marathon not a sprint and doesnt stop the day after your book is released. Its also hard to keep up with all the options that are available. The good thing is that new stories keep coming up so you are sure there is going to be something nice to write about in the future.
Dec 10, 2018 with so many book marketing strategies available to promote your book, its easy to get overwhelmed and have difficulty determining what to do and when to do it to give your book the best chance. The following sample marketing plan shows how sonic is preparing to launch its first product. Book marketing questions to help you sell more books. Yet, its the marketing part that usually determines whether or not a book will succeed. Yes, you can target the holiday shopping market with your new book, but youd better start your marketing plan early. The marketing team gathered to sprint plan, an agile marketing process that helps. What if you could know your book will be a success before you launch it. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. The good thing is that new stories keep coming up so you are. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. Follow the six broad steps outlined above to kick start your mobile app marketing plan. Champagne, toasts to the literary genius and crowds of eager readers buying hundreds of books. Ams amazon marketing services, amazons own inhouse adplatform is a. Download this free book marketing template brought to you by the pantheon collective tpc books and omar luqmaan want to supercharge sales of your next book.
That link is an affiliate link for a free howto ebook. Your plan can be in the form of a word document, excel spreadsheet, or something that you write down in your notebook. Offer a flagship piece of content on your website such as a mini ebook. Ultimate book marketing plan template for authors rob eagar. Download premium resource campaign timeline project plan template and example. The template is intended to be a visual aid not only to display the content of your marketing plan, but also to brainstorm and capture it. It will also expand your reach, your network, and may even present possible partnership opportunities with. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. How to write a book marketing plan for publishing success. Email is the most effective marketing tool available today, and if youre serious about selling your book, you must use it.
Most authors spend over 80% of their time writing a manuscript, but less than 20% preparing for how theyll market that book. It will be your primary marketing asset across all your book marketing channels. Download our free book marketing plan template at the bottom of this. Having seen and been involved in so many book launches ourselves, we know what works and what doesnt when it comes to book marketing well walk you through a playbyplay of exactly what you need to do so that your readers can find your book and buy it. A book launch plan for firsttime authors without an online.
In this post, we offer up dozens of book marketing ideas that you can steal for your own promotional efforts. Later in this article, you can read the viewpoint of a traditionally published author. How to confidently plan and execute a successful book launch. Book launch checklist and timeline the purpose of this checklist is to assemble in one place a list of many of the most common tasks authors take on when they run a book launch. When developing your marketing plan, theres no one right answer but there is an answer thats right for you. And thats why having a book marketing plan is an essential part of the process. A product launch plan is usually a timelinebased roadmap that clearly communicates the deliverables in relation to time. May 05, 2017 if done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. How to automate your book marketing the permission chapter of my book.
At minimum, produce a website and create an author facebook page for your book. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses. Yet there are other elements, such as aso, that are unique to mobile app marketing. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book. Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan. He explains how to manage ongoing sales after a book launch. Michael hyatt gave us one of the best examples of book launch teams that scale when his book platform was published. The ultimate book marketing timeline for indie authors.
How to plan the best new product launch marketing campaign. In your projections, include all the information documented in your marketing plan. The four categories, represented by swimlanes, are productservice management, branding marketing. Its not only hard to know what you should be doing. It can also help you establish your brand, your message, and presence on the web. Enter your name and email below to unlock the download link for the book launch plan template. Part of pitching your book will be figuring out how your book. To set up a proper launch, a year or more before the book s publication, lay the groundwork for the book s publication. The 11 step startup launch marketing plan smart insights. To keep things simple, im giving you an example of a book launch that covers 12 days. Can i include a book launch in my book marketing plan. This is how to create a prelaunch strategy for your book medium. Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book.
This way, youve got more than enough time to finish your book and run your marketing strategy, and its enough time to build up a loyal band of followers. Jun 24, 20 12 tips for successful book launch parties describes the thinking behind holding a book launch party and helpful suggestions. Sep 30, 20 to grow your business, you need a marketing plan. The following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. Listen to all those things that must be included in emails but the. Once executed, you can measure results against it and refine the plan if necessary. Apr 24, 2019 the book launched in march 2018 and quickly rose to the amazon best seller list in multiple categories. Make sure all of the content is moving people to a buying decision. How to structure a product launch campaign smart insights. Book marketing plan template nonfiction writers conference. To successfully launch this book, it took a lot of planning and a whole lot of tactics. Start by printing it out in as large a scale as possible, and then begin. The following is a marketing plan developed for a new collection of childrens bedtime stories called goodnight canada. If done well, a book launch can create urgency, excitement, and unstoppable momentum for your book.
Custom template use a simple email template, so that people feel like they are getting a message directly from you instead of from your pr department. In any book marketing campaign, you must focus on making sure your amazon presence is a welloiled machine. A written marketing plan helps you organize your time and also helps you think clearly about how to market your book. For that, you can purchase my badredhead media 30day book marketing challenge, peruse my. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors. The marketing plan template as word file can be downloaded here. To become an amazon category bestseller within two months of my books publication date. After youve read this article, youll be ready to release your beautifully crafted story book. A sample launch plan the first time you launch a new product especially if youve never done it before the process might feel overwhelming and confusing. Yes, you can include a book launch in your book marketing plan. How to create a book marketing and publicity campaign. Thats it, youve written your entire book marketing plan. For example, if you wrote a book on recipes for italian food, you could try.
May 25, 2015 every media outlet in the world is facing a similar crisis today. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. Prepare your book marketing plan and you will realize your book. Executive summary early next year, sonic will introduce a new product in the nowmature u. For example, prior to each books launch, i make sure to update my. The success of a startup will often depend on its approach to marketing. Map out every part of your strategy in one place complements this guide. Free book marketing plan template from the pantheon collective.
In the sections that follow, im offering a new product launch strategy thats sustainable and easy to follow. Dont let all of the work on a marketing plan go to waste because you didnt hire a competent editor. Do you think a book marketing plan is important for authors. Tell the agency to check hygiene things like call to action, free sample links etc. A simple 10step book launch plan you can easily use to outrank bestselling authors. Thats why as a publisher, i now counsel all of our authors to build a relationship directly with their readers. But the only real bad time for a book launch is when you arent prepared to market it, or when you publish close to a big seasonal date you didnt ramp up for. Millions of books have already been written to this very day. With so many book marketing strategies available to promote your book, its easy to get overwhelmed and have difficulty determining what to do and when to do it to give your book the best chance. This is a book marketing plan outline that you can use. Ive seen firsthand that a strong grounding in online book marketing makes a decisive difference to any books ability to succeed in the market. No one will do all of these tasks, but having them in order and in a chronological sequence can be a powerful help in getting yourself organized. This example roadmap is organized by the type of initiative.
Promoting your book takes careful planning so you get the most out of your time and effort. Mar 08, 2011 the following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. The right marketing plan identifies everything from 1 who your target customers are to 2 how you will reach them, to 3 how you will retain your. Dec 20, 2018 some aspects of building an app marketing plan are the same as marketing anything. Document your entire marketing plan using this free outline. One of the most powerful marketing strategies to consider is working with a promotional partner. Here are five book campaign ideas you can use to help you get ready for your book launch. How to confidently plan and execute a successful book.
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